Kanye and Otis Representation


                                                 

Jay z is crouching down and looking away from the camera shot that is very low to make him look bigger and important than average people. This shot represents status and power.

 The facts Kanye is dancing in the background portrays the emotion of happiness and enjoyment.
 This is the stereotypical shot Kanye and Jay Z in most videos. The common crouching down and looking away from the camera. 
The fact they have messed up such an expensive car shows that they have the money and wealth to afford a new one or implant upgrades onto it. Representing them as very wealthy.
 The way they have messed the car up can be a clear sign of aggression and possibly creativity.
 The stereotype of being a "thug" and taking apart cars and destroying them.
This shot of Kanye stood on the car represents him as very self-centered. He clearly feels like he owns the world and has his arms raised to show that everything belongs to him.
 The shot of Kanye on the car is a sign that he may feel overwhelmed or drunk with the money he has to himself and is willing to spend.
 the stereotype of a ruler comes into play with this still as Kanye is stood on the car  
This still of Jay-Z portrays him saluting with the American flag in the back set. This could be a representation of success and possibly the American dream of working your way through life from the bottom to the top and being rich. It is also representation of patriotism.
This shot of Jay Z is a clear sign of patriotism for his country also having connotations of love and passion
This is the typical american stereotype of them having the best country in the world and loving where they are from more than anything.
This screenshot is of both Kanye and Jay Z in the car they have trashed and reinvented. They are very happy and smiling and evidently they are laughing about how much fun they are having in their new invention. This still represents friendship.
Jay Z and Kanye are in the car driving around in circles having lots of fun. The facial expression shown by both stars is a clear sign of friendship. 
This could be seen as the stereotype of young black youth in america stealing cars and messing about in them. This can also link into larger race related stereotypes. 


Comments

  1. there is an issue with the screen shots, you have made good solid links between the images and the connotations, there are strong stereotypes in this video mainly around ethnicity and gangs/ violence and attitude towards women ( especially white women) and the young females that are ' easy' and are after powerful men at the sacrifice of their own empowerment. They are clearly objectified and identified. You need to mention the male gaze when exploring this. You need to ensure that although the column says signs and signifies that you show your full range of ML by using - denotes, connotes, symbolises, etc.

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