Danny Williamson CHCHS Media 2017-18

Intertextuality - Rihanna  In 2016 on April the 29th Rihanna released a video featuring Calvin Harris entitled "This is what you came for".  This song has became very popular since its release and is a known club anthem and has over 1.8 billions views on youtube and over 6 million likes. The song has a very aesthetic music video which has Rihanna in a large cube that is constantly changing colours from bright greens yellows and light blues, all the colours you would assosciate with seeing in a night club. The video has a very prominent theme of star to fan cohesion, in the video Rihanna addresses the audience as the back of the cube falls down and she walks through onto the stage and to address her audience and begin her show. This is a still I have taken from the video from YouTube. This still allows me to interpret the text and narrative in my own way as I believe that the whole cube changing colour idea may reflect Rihanna's emotions that she may be trying...

Intertextuality The definition of intertexuality is shaping a texts meaning to something else. In my own words I would say intertexuality means interpreting a text into something else. In this case I will be analysing the amount of intertexuality in music videos and see how they compare and contrast to other videos that possibly may have inspired them greatly or took great influences off. This may contain the audio and how the music sounds compared to a song that is very similar. It may also entail how the video is shot depending on what angles the shots are taken from, they may have similar narratives to other videos that they may have took inspiration from. Intertextuality has become quite common and sometimes lead to legal cases of bands and artists suing other bands or artists on copyright grounds due to copying or stealing of material such as songs graphics and general ideas that they may have used as an influence and the original artist may have taken ...

These corrections will be put in order by the 5th of November so I can continue with my editing on our music video in Group C for our cover of Rock n Roll star. Also i will post my work on intertexuality in music videos.