Evaluation Question 1 - Script
Danny Williamson
Evaluation Question 1
Question 1: In what ways does your media product use develop or
challenge forms and conventions of real media products?
I have many media products that i had created including the digipack for the cd that will make our music video more professional looking. The digipack conformed to our psychedelic theme and was created using Photoshop. At first i found the editing side of creating the digipack quite hard and i was not very skilled. However i overcame this challenge by watching tutorials on YouTube which was also a very helpful platform when it came to looking for videos that would later influence the front cover and the face of the digipack. One video that i gained influence off was the Nirvana song, Come As You Are. The song starts in a swimming pool with a gun floating down, we then took influence from the watery theme they had and created a deep sea theme to make it look aesthetically pleasing to our target audience.
On the inside of the digipack there where pictures of green spirals and
on the opposite side a picture of the bassist and the guitarist for the band
playing a live gig. The green spirals are very recognisable and very common in
psychedelic themed music videos such as the song White Rabbit by Jefferson
Airplane. One that was very similar to the song we picked and the style we had
adopted was "Champagne Supernova" by Oasis. In the beginning of the
video the lead singer is sat in a chair with a spiral moving all around on the
green screen behind him. This was a heavy influence on some parts of the video
where Joe is singing into the camera with spirals on the green screen behind
him. This developed our digipack more as spirals and odd shapes became a key
part of any decoration that we had created in including the poster and the
website. Existing genre conventions for this psychedelic theme are bright
colours and unique patterns that are seen as very eye-catching, in addition to
this, all of the general conventions are seen as aesthetically pleasing.
We specifically chose to develop conventions of our themes and
influences on the digipack because the research that I had found proved very
helpful and made me sprout ideas of my own that can be based on concepts that i
have found via my research as well as including audience feedback from
questionnaires to help us develop the choices we made on colour, text and font
to make our look on the digipack more based on the theme and to hit the target
audience expectations.
The poster was another media product that was created. In contrast to
the digipack, the poster undertook a different theme all together and
challenges common conventions of the music genre. The theme on the poster was
one that resembled gig and tour life with a band. The shots were captured in
the music room in my school. The main shot is of my peer, Joe, singing into
recording equipment as if it was a behind the scenes shot of the band creating
a new song. This idea was influenced by music videos such as “A Day In The
Life” by The Beatles, which shows them all joking about off set and with the
crew who are recording and directing the video, it has a very down to earth
feel which conforms to real media products such as posters what our target
audience will keep an eye out for, so when they see a shot of the singer
recording a song they will be immediately interested on what the poster has to
say whether it be tour dates or an album release poster.
The music video is based a lot around fashion and many iconic brands can
be seen throughout. Due to our research via questionnaire and cast interview
for the video, I discovered certain brands that the audience would like to see and
wear regularly. One such brand was Adidas. Adidas was very popular in the
nineties when our music video is based around due to the psychedelic nature of
the video as psychedelia was a big hype in the nineties especially up north in
cities like Liverpool and especially Manchester. One band that we looked at for
the music video, The Stone Roses, were very popular in the nineties. The
singer, Ian Brown, has a very wide range of Adidas merchandise and quoted “If
you could see my Adidas collection you would be sick!” Due to icons from the
nineties wearing Adidas it became very fashionable quick and still is today.
Adidas was included within our video a lot as it fits the conventions of the
historical content of the music also complimented by the relatability of the
target audience who were young around the time of the nineteen nineties.
In the video Adidas is seen a lot, another reason Adidas was included so
much was because it will make the “band” look more professional due to the fact
it looks as if Adidas is being promoted as a use of brand promotion from Adidas
in our video like in the J Hus video, Samantha, where the two artists, J Hus
and Dave, wear a lot of Stone Island to promote it as J Hus is known now
worldwide for his music. The use of a fake brand promotion looked more
realistic and appealing to the target audience and meets audience expectations
on the fashion and clothing side of the video.
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